Northstar

Adventure · Outdoors · 2026 All projects Start a project
ADVENTURE

Your next story starts in the wild.

Outdoor adventure company — trips, activities, booking and customer accounts.

+75% bookings
Northstar
+75% bookings
ChallengeSolutionResultsClient
THE CHALLENGE

Where they started.

Trips sold through a Facebook page and cash at the meeting point — no bookings, no accounts, no trust for new customers.

THE GOAL

Turn the website from a brochure into the best-performing part of the business — measurable, fast, and built to convert on every device.

THE APPROACH

Design system first, then build: every screen designed around one job — getting the visitor to act. Built hand-coded, responsive, animated where it helps, fast everywhere.

THE SOLUTION

What I built.

Trip catalog with difficulty levels and real photos, activity booking with live slots, and customer accounts storing gear lists and trip history.

THE RESULTS

What happened after launch.

+75%
bookings
52%
repeat rate
26
trips live

"People book from the trail photos at midnight and show up at dawn. The site does our selling."

Guide & Founder — Northstar

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